BRAND AND MARKETING
Healthgrades Tagline and Brand Copy
I wrote the Healthgrades tagline featured on the home page, as well as supplemental brand messaging, including B2B marketing materials, thought leadership, and company white papers.
Duck Dodgers Marketing Tagline
For Cartoon Network, I wrote the marketing campaign tagline for Duck Dodgers and led digital creative strategy for nearly two dozen series launches and original movies.
The Powerpuff Girls Movie Style Guide
For Cartoon Network Consumer Products, I wrote copy for The Powerpuff Girls Movie style guide to vendors, reflecting the brand tone of the show and character voices.
Cartoon Network Magazine
In the debut issue of Cartoon Network magazine I wrote a “Sidekick Search” word search that included a riddle answered by unscrambling the remaining letters.
The Powerpuff Girls Magazine
For the premiere issue, I wrote in all three characters’ voices for a long-form piece imagining what fans would find in the journals of Blossom, Bubbles, and Buttercup.