Senior Digital Content Strategist
Atlanta | May 2014-Present
- Develop, assign and edit at least 50 titles each month in line with editorial and audience goals for nation's No. 1 site for connecting patients and doctors
- Partner with consumer marketing team to develop relevant content for social channels and CRM newsletter campaigns
- Contribute editorial and write content for high-profile company releases, such the annual care quality Report to the Nation and National Health Index
- Apply keyword research and SEO tactics to new and existing content
- Oversee content manager and monthly publication of content, including identifying CMS efficiencies and improvements
- Analyze and report content performance via Adobe Analytics
Freelance Writer
Atlanta | July 2013-December 2016
- For Paste, wrote weekly TV reviews, comedy articles and feature lists. Shows and topics include "Inside Amy Schumer," "Drunk History," "Episodes," "Late Night with Seth Meyers" and "The Tonight Show Starring Jimmy Fallon."
- For ArtsATL, focused on Atlanta-based film and television. Articles include profiles of senior animator for "Archer" on FXX and Atlanta-born actors from "The Killing" on AMC and "The Hunger Games: Catching Fire" (2013)
Senior Director, Content Strategy and Planning
Atlanta | November 2010-December 2012
- Led content strategy team of four, responsible for driving audience and ad sales growth across web and mobile products, including games, video and show content
- For seven of 12 months in 2012, CartoonNetwork.com was the No. 1 domain for kids 6-11
Associate Creative Director/Director of Content
Atlanta | July 2004-November 2010
- Managed team of two staff writers and oversaw editorial voice of CartoonNetwork.com
- Oversaw websites for nearly 20 show launches and movies
- Site creative lead for an immersive 18-month game around "Foster's Home for Imaginary Friends" that attracted more than 8 million registered players
- Creative lead and head writer for Cartoon Network's preschool website, TickleU.com
Senior Writer / Copy Editor / Writer
Atlanta | September 2000-July 2004
- Wrote and edited copy for sponsorships, newsletters, games and show-based content
- Contributor to Cartoon Network Magazine and The Powerpuff Girls Magazine
- Writer for consumer products style guides for "The Powerpuff Girls" (series and movie), "Samurai Jack" and "Dexter's Laboratory"
Medill School of Journalism | Northwestern University
Evanston, Ill. | BSJ
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